What Is The Difference Between A Marketing Campaign That Delivers Average Results, And One That Boosts Profits And Changes Your Bottom Line? (Hint: The keys to effective marketing are in this course).
In this course, Rich Harshaw explains why his famous statement, "Everything You Know About Marketing Is Wrong" is so universally true, and what businesses can do to revamp their marketing strategies to achieve superior results.
Define the Educational Spectrum and it’s role in the “Right Place – Wrong Time” mistake
Identify ways to use Accelerated Discontentment in marketing
SUBJECT MATTER EXPERT: Bigger Brains
In 2009, Bigger-Brains founder Chip Reaves was tasked with creating an online training platform for Computer Troubleshooters, a global franchise network. As is the case with most companies, some of the training content was unique to their business, but others (Quickbooks, Online Marketing, Microsoft Office, etc) could be used by many companies.
Frustrated with the poor quality, high prices, and lack of selection in the eLearning marketplace, Chip brought together a team to research the characteristics of effective training. The result is Bigger Brains’ “Uniquely Engaging” teacher/learner format, which replicates the dialogue, interaction, humor, and personal connection of traditional classroom training with the “always available” convenience and searchability of eLearning.
Today Bigger-Brains continues to create the “Absolute Best Online Training” from our studios in Anderson, South Carolina.
3 hrs. Online Course